Case study
Noma Botanics
A softer approach to everyday skincare.
Services
Brand Strategy · Visual Identity · Packaging
Category
Brand Identity
Year
2026
Client
Noma Botanics
Noma Botanics set out to create a skincare brand that felt calm, honest, and refreshingly uncomplicated. We shaped a flexible identity and packaging system that brings the product philosophy to life.
01
The Challenge
The category was crowded with similar visual language and competing claims. Noma needed a distinctive presence that communicated care and confidence without feeling clinical or overly decorative.
01
The Challenge
The category was crowded with similar visual language and competing claims. Noma needed a distinctive presence that communicated care and confidence without feeling clinical or overly decorative.
02
The Approach
We focused on a simple idea: everyday care, made considered. A restrained visual palette, confident typography, and a clear information hierarchy created a system that feels warm, modern, and easy to navigate.
02
The Approach
We focused on a simple idea: everyday care, made considered. A restrained visual palette, confident typography, and a clear information hierarchy created a system that feels warm, modern, and easy to navigate.
03
The Identity
A flexible wordmark, supporting graphic elements, and a considered color system create recognition across packaging, digital touchpoints, and campaign materials.
03
The Identity
A flexible wordmark, supporting graphic elements, and a considered color system create recognition across packaging, digital touchpoints, and campaign materials.
04
Packaging & Applications
The packaging system balances shelf presence with practical clarity. Each product uses a consistent layout, readable product information, and subtle visual cues to help the range feel connected.
04
Packaging & Applications
The packaging system balances shelf presence with practical clarity. Each product uses a consistent layout, readable product information, and subtle visual cues to help the range feel connected.
05
Outcome
The result is a cohesive brand world designed to grow with the business, from first launch assets to future products and digital experiences.
05
Outcome
The result is a cohesive brand world designed to grow with the business, from first launch assets to future products and digital experiences.
Next project
Making useful objects feel unmistakably considered.
Have a similar challenge?
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C/ CREVANTA
Independent creative studio · Brooklyn, NY
Typical response within 2 business days
Have a similar challenge?
Let’s build a clear direction for your brand.
Tell us what you’re working on. We’ll help you find the clearest way forward.
C/ CREVANTA
Independent creative studio · Brooklyn, NY
Typical response within 2 business days
Have a similar challenge?
Let’s build a clear direction for your brand.
Tell us what you’re working on. We’ll help you find the clearest way forward.
C/ CREVANTA
Independent creative studio · Brooklyn, NY
Typical response within 2 business days