Case study

Northline Coffee

A neighbourhood coffee ritual with a new point of view.

Services

Identity · Packaging · Campaign

The Challenge

Northline’s bags looked like every other specialty roaster on the shelf. The brand needed to feel local and personal while standing out next to bigger names.

The Challenge

Northline’s bags looked like every other specialty roaster on the shelf. The brand needed to feel local and personal while standing out next to bigger names.

The Approach

We leaned into the morning ritual itself. Bold typography, a simple origin code system, and hand-drawn marks inspired by the café regulars made each bag feel like it came from somewhere real.

The Approach

We leaned into the morning ritual itself. Bold typography, a simple origin code system, and hand-drawn marks inspired by the café regulars made each bag feel like it came from somewhere real.

The Identity

A confident logotype, a color-coded roast scale, and a library of small illustrations give Northline a flexible voice from cups and menus to delivery vans.

The Identity

A confident logotype, a color-coded roast scale, and a library of small illustrations give Northline a flexible voice from cups and menus to delivery vans.

Packaging & Applications

A single bag template adapts to every origin and roast. Clear brewing notes on the back help first-time buyers choose with confidence.

Packaging & Applications

A single bag template adapts to every origin and roast. Clear brewing notes on the back help first-time buyers choose with confidence.

Outcome

The new range launched with a cohesive campaign across cafés, social, and partner stores, giving Northline a brand that can grow beyond its two locations.

Outcome

The new range launched with a cohesive campaign across cafés, social, and partner stores, giving Northline a brand that can grow beyond its two locations.